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My interest in psychology came from the difference that I saw that being a good leader made to teams. I always tried to be the best leader that I could be; and consequently, I got results that were recognised and acknowledged. This didn’t answer the question of my what I did worked, and that was the motivation that took me into my psychology degree and down the path that led to my PhD. Traditional leadership psychology has concentrated on the leader themselves; but leaders must have followers. So a leader must consider, not only their own identity, but the identity of their followers, the identity of the team they’re building, and the identity of the company they’re working within.

I was proud to be asked to deliver a TEDx talk on the benefits of identity leadership at the TEDx Telford event, “NOT Business As Usual”, on 29th September 2018. You can watch this on the TEDx YouTube channel.