Mission, Vision and Values
Mission statement: To create products for aspiring people wanting break through their psychological barriers that are affordable, accessible and enjoyable.
Vision statement: To help the greatest possible number of people become successful in life, and peaceful in mind.
Value statement: We’re committed to delivering research based products that are available to everyone – so you can be supported in overcoming your past experiences and securing your future goals.
About Lindsey
From the time I started to do ok for myself, I had an interest in the things that used to stop me. I guess that’s because I had a difficult time when I was younger and it took me a long time to get past that. And while I was getting on in life, building a career, passing exams, building a home and family and making a name for myself – I was always aware there were a lot of people with potential who hadn’t been able to do that.
I got interested in psychology, and like many of you, my first stop was the personal development stuff. And a lot of it sat really uncomfortably with me. Not because of a fear of doing anything, or not being able to be positive, but because of the relentless push to think, feel and behave out of sync with where you really are. I could see how it could work well for some people, in some situations – but also how some of the methods could bring a massive amount of needless stress. And I hated the constant push for one more course, one more product, to be the magic bullet. There was far too much of the emotion driven sales, and often a lack of real substance. I also saw people struggling with stress and sadness who desperately wanted to get past it, and hoped one more cheque would fix that.
By that time, I was a project and programme management consultant and a CMI Chartered Manager. I was mentoring people in the workplace and I started coaching outside it. I always wanted to help people get on and achieve their goals, especially people who were really aspirational but struggling with some block or thought process they couldn’t get past. Even then, most of what I did was based around identity, though I couldn’t have defined it like that. I did a psychology degree in my spare time and got a First, but the research I wanted didn’t exist. So I did an PhD and researched it myself.
So many people have huge potential, but they’re stopped from achieving their highest goals by beliefs, emotions and behaviours linked into things they’ve experienced. Trying to push against these blocks can cause distress and discomfort, and stop you going for the things you really want. My goal is to provide the understanding and the methods that will give you the power to get that out of your way – and build the life you’re striving for. And with as little stress, distress and faking things to yourself as possible.
About Identity Academy
Identity Academy is a new venture I launched at the end of 2024. I want as many people as possible to have access to information that will remove the barriers standing between you, and both success and wellbeing.
I put together Identity Academy with a small team so I could offer information in a format that’s affordable and accessible. The main focus will be online training courses that come in a series of modules and workbooks that you can work through in your own time. Every course will deal with a specific problem that decreases wellbeing and blocks achievement. By the time you finish the course, you’ll understand how the problem works, and you’ll have a complete toolkit to work on it. And once you buy a course, there’s no time limit on access. It’s yours for life. So if you ever have a relapse – you don’t need to go out and buy another course. Your toolkit will be right there.
The first three courses are built around the topics I focused on in my PhD research – intolerance of uncertainty, low self-esteem and low-self-concept clarity. More courses will be developed over time. And because I want Identity Academy to be a resource that you can always rely on to support you – we’re open to developing courses on request, if people have specific needs.
Going forward, we’ll be offering 2 day workshops, and 1-2-1 coaching, around the identity work that supports achievement, confidence, motivation and psychological wellbeing.
In the future, we’ll also be developing courses for the workplace, because I’ve seen how bad management plays out, both in terms of staff wellbeing and career development, and company productivity and staff turnover. Alongside my psychology qualifications, I’ve got a CMI Level 7 Diploma (Masters equivalent) in Leadership and Management, and a huge interest in building happy, high performing teams.
I hope you’ll come along with us on our journey.